Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

MAY 15, 2010

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

VC Cafe

SEPTEMBER 27, 2010

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. calcalist ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

VC Cafe

JULY 6, 2010

The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. Given that Sequoia is also invested in Kenshoo for SEM campaign management, we can help but wonder if the fund is doubling down on advertising management solutions?

Private Equity 98

Private Equity Venture Capital Equity 98

VC Cafe

JULY 6, 2010

The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. Given that Sequoia is also invested in Kenshoo for SEM campaign management, we can help but wonder if the fund is doubling down on advertising management solutions?

Private Equity 98

Private Equity Venture Capital Equity 98