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Hiring a data-driven modern marketing team

The Next Web

The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) ?and and new technologies (marketing automation, retargeting, custom audiences) has made it more challenging than ever to deliver a consistent strategy and inspired customer experience. Conversions, leads and churn rate.

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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

An ecommerce platform product like LimeLight lets you see over 20 views into the trends that give you an overall picture of the health of your business and customer lifecycle. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time. Top-End Security.

eCommerce 107
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Image source. Image source. Which marketing tactics converted them?

Customer 140