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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Would love to get in touch.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

There are other models, in other distribution channels. After Ive built my first successful app, and all kinds of competitors have copied me and have similar apps right next to mine in the store, how will I continue to get new customers? Labels: iPhone , search engine marketing 3comments: Blake Engel said.