Channel Continuous Deployment Naming SEM 
Startup Lessons Learned
NOVEMBER 7, 2008
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
Startup Lessons Learned
SEPTEMBER 7, 2008
I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you.
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Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.
Startup Lessons Learned
SEPTEMBER 18, 2008
All I see is a name, an icon, a price, the developers name, and a review star-rating. There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Case Study: Continuous deployment makes releases n. I cant really tell.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Who doesnt want to see their name in print? Dont chicken out and do a closed beta; get real customers in through real renewable channels. Founders push for it. Dont scale.
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