Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
The online channel often, though not always, can be a lower cost channel. Showing exactly how to use it (which campaigns, mediums, products) and for whom (visitor personas, geographies) and why (recession baby!) will ensure your job security and the channel's security as well. Let's get going.
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