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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is equally critical for startups. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Content channels. A playbook does exactly this.

Campaign 149
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

How to make corporate innovation work and drive success in startups were the topics of discussion with the guests on today’s Entrepreneurs are Everywhere radio show. The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more.

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Valuations 101: Scorecard Valuation Methodology

Gust

Furthermore, angel groups frequently syndicate (co-invest) with neighboring angel organizations in an effort to help fill round of investment for local companies and assist members in diversifying their portfolios with investments in nearby regions. Product/Technology 0-15%.

Valuation 146
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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

He’s been a developer/hacker for over 15 years, and he sold his first startup, VinSolutions for $150 million. He started Stackify to solve the biggest challenge he had as the CTO of VinSolutions, so Matt, thanks for joining me. He is the founder and CEO of Stackify. We’re going to ask him exactly how he did that.

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Behind Every Great Product

SVPG

So when Microsoft released the most "full-featured word processor ever for the Mac" that crawled on their Macs -- we're talking literally two minutes to startup-- the community immediately started posting in newsgroups that Microsoft was actually trying to "kill the Mac.". The title is not important; the work they do is.

Product 60
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Our Investment in Cloze ? AGILEVC

Agile VC

AGILEVC My idle thoughts on tech startups. Though he’s been both a CTO and a VP Product and managed large teams before, he built all of Cloze’s initial product himself from the back end through to the presentation layer. How to Evaluate Firms for a Seed VC. How To Think About The Future. Our Investment in Cloze.

Cofounder 140