Remove Channel Remove Customer Development Remove Engineer Remove IP
article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

article thumbnail

Lesson Learned in Medical Devices

Steve Blank

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. And saved millions. Lessons Learned.

Lean 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Others emphasize how to build a product.

Wiki 311
article thumbnail

Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. Firebase : Are all your developers front-end engineers? Google Custom Search Engine. IP Location Tools. Google App Engine. Search Engine Optimization Tools. Codeacademy. Lean Methodology Sources. Steve Blank. SW Courses. Part 1- Intro.

article thumbnail

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). After a week of hectic customer discovery , the team further refined their new business model. Any IP you need to license? The Nine Teams Present. PersonalLibraries was now an on-line “social shopping system.”

article thumbnail

The Sharp End of the Stick « Steve Blank

Steve Blank

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

article thumbnail

Lessons Learned: CPI > CPC

Startup Lessons Learned

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed.