VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

YoungUpstarts

MARCH 22, 2018

Like most other marketing channels, it is vital that you start with accurate and relevant data. By leveraging current data residing in the CRM, you can easily identify the most suitable prospects for your direct mail marketing campaign. Use a Data-Driven Approach. Use a Quality Printer.

Marketing 133

Marketing Campaign Database Channel 133

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book. Customer Segmentation.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

JULY 20, 2019

So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Promotional vs. transactional emails. Does one work better than the other?

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

NOVEMBER 16, 2011

Ask customers to share it or follow your other channels. As with old-line direct marketing, the best addresses on your mailing list are the newest ones, the owners of which are more likely to open and respond to your email messages than even those who have been on your list for just three months.

Software Review 85

Software Review Technical Review Widget Email 85

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.

Marketing 41

Marketing SMS Channel Conversion 41