Channel Differentiation Mobile Singapore 
YoungUpstarts
JANUARY 17, 2016
The millennials, aged between 18-35 years old, now make up more than 25% of Singapore’s current resident population, according to Singapore’s Department of Statistics. They are highly educated and mobile centric. hours per day, on their mobile phones. hours per day, on their mobile phones.
YoungUpstarts
FEBRUARY 23, 2015
Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.
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Start Up Blog
APRIL 29, 2013
They are using Singapore as their model of economic development. The future will be more about leased living as the friction in doing so is reduced by mobile computing, instant knowledge of availability, and social / digital ratification of participants. Our mobile is our new cinema and the content needs to match the context today.
VC Cafe
MARCH 20, 2011
In 2010 not "very smart" feature phones - handsets that are dumber than smartphones - comprised over 75 percent of the mobile market. One of the differentiators of Snaptu, is that the company chose the feature-phone market as its core audience. The acquisition is supposed to close in a few weeks. source: [link].
Duct Tape Marketing
NOVEMBER 1, 2017
And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.
www.readwriteweb.com
OCTOBER 18, 2010
Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.
www.readwriteweb.com
OCTOBER 18, 2010
Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.
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