Remove Channel Remove Differentiation Remove Partner Remove Warrant
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Look at Viddy & SocialCast.

SEM 379
article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] Um, he and his partner took Red Hat to an IPO early days, and Bob found himself with a lot of time and a lot of money, and a lot of people wanted to hear his story. And in many cases, that was warranted. And so he wanted to publish a book.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Essential PR Tips for Startups

mashable.com

” Be sure to differentiate your company from ones that the journalist has already covered, however. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. Subscribe to the Business channel. Global Syndication Partners. Offer Up Unique Data. Follow Reporters on Twitter. Livestream.

PR 103
article thumbnail

The Best and Worst Branding of 2018

crowdSPRING Blog

As we wrote , Ocasio-Cortez’s used purple, yellow, and other bold choices to visually differentiate her campaign from her opponent. Lippincott senior partner Brendan Murphy explained to Fast Company : It’s a very familiar shape that’s also welcoming. Travel Channel. “We regret that the advert has created ambiguity.