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The Small Business Content Marketing Paradox

crowdSPRING Blog

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. ensure that the content is high quality.

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The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.

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The Power Of Play In Business Culture

Duct Tape Marketing

The Power Of Play In Business Culture written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kristi Herold In this episode of the Duct Tape Marketing Podcast , I interview Kristi Herold. 00:52): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

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Small Business Spotlight of the Week: miiCard

crowdSPRING Blog

miiCard supports the UK, North America, Western Europe, India, Australia, New Zealand and South Africa. This offline stage, responding to Anti Money Laundering, Know Your Customer Regulations and the Proceeds of Crime Act, is a massive barrier to global trade and the market demands its elimination. What made you use crowdSPRING?

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Invest in Israel Newsletter March 2010 Edition

VC Cafe

TEVA INCREASES WORLD MARKET SHARE IN RATIOPHARM PURCHASE. Through the acquisition of Ratiopharm, which is the second-largest player in the German generics market, Europe’s biggest, Israel’s Teva becomes number one in Europe as its presence in Spain, Italy and France is also boosted. Teva Pharmaceutical Industries Ltd.,

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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

Kik, for those of you who don’t know of it, has its core user base in the US, and markets itself as a universal messaging service that doesn’t require a phone number for registration. Livingston and his team spent a few months “begging” RIM to open its popular messaging service to other channels, but the company had no interest.

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When Krave Jerky Showed up in Class with a $435,000 Check

Steve Blank

in the snack food market. He believed that he could use the “go-to-market” strategies of other food/beverage disrupters– companies like Pete’s Brewing Company, Boston Beer and Kettle Chips. Their sales had given them some real data on three potential distribution channels: direct to consumer, brick and mortar retail, retailers.