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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects. Tap Into New Platforms and Channels. Hedge Your Bets With Other Channels.

Marketing 194
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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Traditional distribution services no longer work.

PR 145
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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. million in venture financing. Thanks for the great post!

Startup 79