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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Traditional distribution services no longer work.

PR 145
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects. This is exceptionally powerful because of the cost-to-benefit ratio.

Marketing 194
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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

Audio 63
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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. They had a lock on “distribution&# and were named AOL, Yahoo!, Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Twitter has become application distribution. Look at Quora.

XML 349
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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Syndicate Funding on AngelList – A Company’s Perspective – crowdspring.co/Sl0HEA. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Re/code – crowdspring.co/1hYEli4.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. million in venture financing. Thanks for the great post!

Startup 79
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Content distribution is equally as important as content creation. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners. 67% say content targeted to their job function is more valuable.

Demand 64