Channel Distribution RSS Venture Capital 
Steve Blank
MARCH 19, 2009
Now with a new infusion of $8 million dollars of venture capital, SuperMac had been resurrected from the dead and was attempting to restart. They sold their product through the computer retail channel, something I knew nothing about. The first step was to recruit a new management team. To Order Outside of the U.S. Now In Print!
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.
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This is going to be BIG.
FEBRUARY 22, 2010
I tried to make it a little more entertaining than your average job RSS feed. VP of Engineering, AppNexus - New York, NY "It's over a billion ad impressions a day, we got a full tank of venture capital, half a pack of cigarettes, the future of ad networks is dark, and we're wearing sunglasses." " "Hit it."
Steve Blank
AUGUST 31, 2009
The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) customers aren’t buying it, the cost of distribution is too high, etc.) before you ship. To Order Outside of the U.S.
Steve Blank
MAY 22, 2009
Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. To Order Outside of the U.S.
Steve Blank
AUGUST 27, 2009
After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.
Steve Blank
JUNE 5, 2009
You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. There is no certainty about a startup on day-one.
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