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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. Marketing is at its peak.

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Beware The Consultant

infochachkie.com

If youre new here, you may want to subscribe to my RSS feed , follow me on Twitter , connect with me on Quora. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. To Order Outside of the U.S. Now In Print!

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Rocket Science 4: The Press is Our Best Product

Steve Blank

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Now In Print!

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10 Essential PR Tips for Startups

mashable.com

Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Treat these 10 tips as an appetizer for all there is to know about public relations for startups. 11 followers.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Here’s an overview: Mitch Kapor: Kapor is founding partner of Kapor Capital , a firm that invests in seed and early stage startups. Brad Feld: Feld is co-founder and managing director of Foundry Group, a Boulder, Colorado venture capital firm that focuses on early stage investments ranging from $250,000 to $500,000.