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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) I see a lot of early-stage entrepreneurs waste too much time chasing money rather than figuring this out first. To Order Outside of the U.S. Now In Print!

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Rocket Science 4: The Press is Our Best Product

Steve Blank

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Now In Print!

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10 Essential PR Tips for Startups

mashable.com

Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Treat these 10 tips as an appetizer for all there is to know about public relations for startups. Print Story.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Here’s an overview: Mitch Kapor: Kapor is founding partner of Kapor Capital , a firm that invests in seed and early stage startups. Brad Feld: Feld is co-founder and managing director of Foundry Group, a Boulder, Colorado venture capital firm that focuses on early stage investments ranging from $250,000 to $500,000.

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Beware The Consultant

infochachkie.com

If youre new here, you may want to subscribe to my RSS feed , follow me on Twitter , connect with me on Quora. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Alpha/Beta Test In stage three, alpha/beta test, Engineering works with a small group of outside users to make sure that the product works as specified and tests it for bugs. What about a world in which Steve Blank and RSS have taught us not to do that? Coming next Part 2: What’s Wrong with Product Development as a Model?

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My Very Initial Take on Empire Avenue

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.