The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses
Steve Blank
MARCH 15, 2011
what distribution channel? Off to a running start, they not only wrote down their initial business model hypotheses but they immediately got out of the building and began interviewing prospective customers to test their three most critical assumptions in any business: Value Proposition , Customer Segment and Channel. Xu Cui (Ph.D,
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