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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generative AI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.

SEO 70
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The Impact of Community

Duct Tape Marketing

They're hard to forget your last name. The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. It's all about standing out.