Startup Professionals Musings

JANUARY 17, 2013

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

DECEMBER 7, 2010

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive.

Marketing 146

Marketing SEM Viral Social Media 146

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. We were constantly creating metrics [.]

Silicon Valley 125

Silicon Valley Technical Review RSS Software Review 125

YoungUpstarts

SEPTEMBER 10, 2015

Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. There’s nothing like putting a face with a name to build a stronger relationship with a customer or prospect. You can send links to content such as white papers or articles to generate excitement prior to an event.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually had a client who … they had terrible sales and marketing collaboration and the head of marketing said that it could take two weeks for sales to respond to an actual inquiry, not just someone downloading a white paper but someone contacting the company and saying, “Hey, we want to talk about your product, possibly buying it.”

Marketing 55

Marketing Social Media Analytics Software 55

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers.

Community 79

Community Framework Advisory Board Viral 79

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. Are you optimizing for reach, engagement, or CTR?

Agile 139

Agile Social Media Audience Software Review 139

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. This is where you’re going to send all the traffic from different promotional channels. The names of the speakers. How to promote your webinar.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

JANUARY 1, 2019

It can be used across channels , and includes social media, email, and certain website actions. It’s also possible to use the tool to personalize the email, setting it to auto-populate with name, company, and job title based on the information you have in your database.

Customer 74

Customer Marketing Email Channel 74

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. And a lot of my experience is not with the, you know, not with something you can hold in your hand.

Product 58

Product Framework Technical Review Cofounder 58

Duct Tape Marketing

JULY 8, 2013

Set-up alerts in services such as Mention or Talkwalker for the names of companies and individuals you compete with. Download all published ebooks, research and white papers. Find and follow their YouTube channel. Your competitive research plan. Enroll in all content series, events and webinars.

Dividend 73

Dividend SEO Social Media RSS 73

Duct Tape Marketing

SEPTEMBER 8, 2011

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. Send an email and postcard to a small number, say 100, using variable data printing on the postcard to display the prospect’s name big and bold.

Lead Generation 62

Lead Generation Vertical Naming Email 62

Guy Nirpaz

NOVEMBER 22, 2011

To learn more about the System of Engagement, read the white paper by Geoffrey Moore: System of Engagement and the Future of Enterprise IT. This time Darren Suomi, VP Sales at HootSuite will give a tip regarding social media channels in businesses. Video Transcription: “My name is Jessie Wilkins. Conference.

Database 60

Database Social Media Channel Video 60

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 77

Social Media Media B2B B2C 77

www.readwriteweb.com

APRIL 23, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. Don't Let the Wrong Name Sink Your Startup. ReadWriteStart. ReadWriteWeb. ReadWriteBiz.

Hiring 49

Hiring Startup Semantic Equity 49

Austin Startup

MARCH 15, 2017

in it and that flimsy name-dropping “Blockchain Revolution” book was being published [fyi, that book is garbage], the African-American community has already been quietly working on blockchain/DLT technology and here is where this wonderful article begins. Stuff CNBC and other media outlets don’t want to acknowledge.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

AUGUST 2, 2015

In developing a content plan, it is useful to consider which stage a customer is at, namely: Awareness? Things to consider here include targeting customers at a specific point of their life cycle, identifying current content gaps, coming up with an editorial calendar and publishing schedule, and promoting the content on different channels.

Technical Review 100

Technical Review Social Media SEO Curation 100

www.foliomag.com

JULY 31, 2012

White Papers. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. First Name.

Social Media 40

Social Media Rhode Island Media South Dakota 40

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. CB Insights , Preqin and Mattermark were also named as platforms that are regularly updated by GPs.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Duct Tape Marketing

MARCH 22, 2017

John: Yeah that’s so true you know sort of the fool me once thing, it kind of blows up in people’s face I guess because you know tomorrow somebody will have a YouTube channel talking about it. Phil: Yeah my mission is to become the most famous Phil Jones, so I feel somewhat to go.

Sales 30

Sales Conversion Campaign Lean 30

Duct Tape Marketing

NOVEMBER 13, 2018

The first step here is making sure that your domain name makes sense for your business. Pick a domain name is memorable, easy to spell, and is something prospects and clients will be able to easily associate with your company. You’re not going to generate any leads from a site that is in hiding.

SEO 69

SEO Lead Generation Design Search 69

Occam's Razor

JANUARY 20, 2010

Content as in relevant videos that are named well, linked correctly and well tagged. You have many many white papers, though leadership papers, webinars, Big B2B Association publications where you contributed and more locked up in pdf or, much worse, behind a forced "give me your login" / "create a account" page.

Analytics 90

Analytics Search SEO Metrics 90

The Next Web

MARCH 2, 2014

However, it’s important to not only get more traffic from visitors searching for your business by brand name but more so from related keywords that are non-branded. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

JUNE 1, 2017

All email marketing campaigns begin by asking for the prospect’s name and email. Use this valuable piece of information frequently — it’s always more personal to call someone by their name. Using the prospect’s name in the subject line can boost open rates by an average of 30 percent, according to a study by MarketingSherpa.

Email 58

Email Customer Marketing Campaign 58

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. John J: So looking at the channels report is really a great tool one of the things I love is you can also do … Look at first quarter 2016 versus first quarter 2017. We call them micro goals, or just steps along the way. You could track that.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

Up and Running

OCTOBER 2, 2015

Peter : There are things that are so common that they have a set of names, the typical, logical fallacies. Joe : Well, you’re right you can get totally overwhelmed with all the communication channels. Does it look like an e-newsletter, is it an eBook, is it a white paper, is it a podcast?”

Viral 60

Viral Audience Advertising Social Media 60

Duct Tape Marketing

JANUARY 3, 2018

Feel free to be creative with this content, it doesn’t just need to be your standard blog posts, ebooks, or white papers (although those can also be useful). You must promote the content in channels where your audience hangs out. Find out what social media channels they’re on, what forums they visit, etc.

SEO 68

SEO Social Media Audience Search 68

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Click on the arrow thingy next to their name in the above report and visit them. Go to the add to cart page. Go use site search. How's yours?

Web 139

Web Analytics eCommerce Campaign 139

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Up and Running

MAY 21, 2014

And you may use different names than “know, like, trust”—I mean, you may have different stages—but I really wanna kind of cement this idea, that that’s how we have to look at this is, not how do we sell somebody, but how does somebody move through our business in a way that every single touch point is a positive one?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JANUARY 22, 2020

Preview your change and inspect the element to see if the span has been added: Next, head to your Google Optimize account, click on “Create Experience,” define a name, and choose a page that contains the content you’d like to change. The name of the Custom Event is “geolocate” and gets created automatically by Ahava’s template.

Management 110

Management IP SEO API 110

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. They take it a step further by using real images, names, and links to build credibility. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. If people take the time of day to interact with you, make sure you do the same with them. Use google analytics.

PR 139

PR Hiring Social Media Media 139

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? Do you think a lot of mainstream podcasters are going to start using those as distribution channels? How do you see, again, the model of going out, finding people who have huge followings, big name brands out there, celebrities, I mean that’s gone on forever.

Social Media 39

Social Media Media San Diego Video 39