Channel Hockey Stick Revenue SEM 
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.
This is going to be BIG.
JULY 26, 2010
They’re more than doubling revenue every quarter and will soon be on track for a million dollar run rate. The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. Same thing with direct mail.
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