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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

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Roundtable For Entrepreneurs: Check Out Stanzr

ReadWriteStart

The 1M/1M Channel on Stanzr. The first of these discussions was about a new social media marketing platform called Stanzr, from San Francisco-based Voluble, that we are using at 1M/1M. During today's roundtable, we had some excellent discussions of product marketing for a couple of different concepts. I thought that was brilliant.

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Why Your Startup's Name Matters

mashable.com

He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Contributors.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The final word, media, helped to define the vertical we were to operate in. Thanks to Alistair Dodds, Smoking Chili Media ! #11- StartupDevKit is a new type of online startup incubator and accelerator but also helps startup-related companies, as well. 11- Inspired by the term software development kit. 12- Two reasons.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000. and EBITDA margins are 47%.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. Creating that kind of systematic buzz is an excellent social media marketing strategy as well. Very cool, indeed!

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Startup Strategy Roundtable: Premium Lounge Sneak Preview

ReadWriteStart

To get started, I suggest you take a look at three videos messages: To Entrepreneurs , To Investors , and To The Media. Qualitas is trying to close various gaps related to imaging in the industrial automation space, and has use cases in a variety of areas from bottling to labeling, and across verticals such as automotive to pharmaceuticals.

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