Why Your Startup's Name Matters
mashable.com
OCTOBER 5, 2012
He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Social Media.
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