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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

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17 Entrepreneurs Celebrate Summer Business Accomplishments

Hearpreneur

Beauty brands relay on social media strategy as much as traditional PR! We attended the Cosmoprof beauty trade show in Las Vegas to catch up with colleagues we don’t see very often and to scout new beauty brands and trends. Image Credit: Trina Albus. It was a busy summer for MAGENTA! Thanks to Trina Albus, MAGENTA !

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Use Reality TV To Get Your Business More Exposure

Mike Michalowicz

Although we may sometimes feel like changing the channel, millions of us can’t wait to see what the next weird or rare thing someone wants to pawn on the Las Vegas Strip. There’s something for everyone.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

Our biggest returns were outside Silicon Valley: Overture (LA), CitySearch (LA), BillMeLater (Baltimore), Ulta (Chicago), Envestnet (Chicago), HDI (Las Vegas), PF Changs (Arizona), TrueCar (LA). So make sure you have a solid PR strategy. Understanding PR & Crisis Management. Create urgency.

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