Channel Product Development RSS Vertical 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
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Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. This post describes a solution – the Customer Development Model. The difference is that the ones that succeed invent a Customer Development model. These steps mesh seamlessly and support a startup’s ongoing product development activities.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?
Steve Blank
NOVEMBER 2, 2009
have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution. To Order Outside of the U.S. Now In Print!
Steve Blank
MAY 18, 2009
Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant. Now In Print!
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