Remove Charlotte Remove Cofounder Remove Conversion Remove Lean
article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

She's also a principal co-founder at Marketing Props, and the author of Everybody Writes Your New And Improved Go-to Guide to Creating Ridiculously Content. And so I don't, I think that every company has a voice, and whether they choose to really lean into that or or not, I think is is up to them. Oh, that's the second addition.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Make your feedback process a conversation so that your customers know that their input is valued. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. No matter what method you use, make sure that you’re engaging with your customers in a conversation. User personas.

Marketing 162