What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
You may also want to consider measuring social media engagement and keeping an eye on your online reviews. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Speaking with people who have only glowing reviews is great, but does not paint the entire picture. Understanding your customers.
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