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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Google’s USP might be in the way they connect people with information, whereas Amazon’s might be providing whatever product you need quickly, efficiently, and at as low a cost as possible. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon. Vertical lines draw the eye upward.

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