The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Duct Tape Marketing
SEPTEMBER 12, 2018
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? After taking out costs, we determined that their average CLV was approximately $42.
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