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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

A new customer purchase, with software and services, easily runs into the six-figures. We’ve been seeing estimates that customers in complex purchases believe that they have completed anywhere from 60% to 80% of their buying process before they ever talk to a vendor on the phone. This is a not a quick turnover process.

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How to pivot away $34m: Israel’s Xeround shuts it doors with a lesson

The Next Web

Paying customers were given a little more breathing room, and are expected to have their bags packed and their beds turned over by the 15th of the month. They learned early on that trying to tangle with customers used to working with the likes of Microsoft and Oracle, was not an easy task. Sales cycles were long and unpredictable.

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