The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Duct Tape Marketing
SEPTEMBER 12, 2018
After talking, we determined we needed to acquire a job/customer for $35 if the emergency clog removal was all they sold–a very challenging number to achieve in a market as big and competitive as Charlotte. Dan Kraus is the founder and president of Leading Results , a marketing consulting agency based in Concord, North Carolina.
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