What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
If you have an existing company, you evaluated your core identity in the discovery phase and now have a chance to evolve that identity to better match your current/future vision, mission, and values. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors.
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