Remove Charlotte Remove Differentiation Remove Founder Remove Revenue
article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

She's also a principal co-founder at Marketing Props, and the author of Everybody Writes Your New And Improved Go-to Guide to Creating Ridiculously Content. Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients. Oh, that's the second addition. Oh my gosh.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.

Marketing 162