What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon.
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