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Why a 50/50 Split is Almost Never Right for Co-Founders by @DaveParkerSEA

fi.co

We aim to help launch 1,000 technology companies per year in over 50 cities worldwide. Applications to the Seattle Founder Institute are also due this Sunday, February 26th: click here to apply. Let me start by saying I think the only wrong answer in how to split co-founder equity is 50/50. Choose a city closest to you.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Here, the “public” includes your customers, prospects, your employees, vendors, and others who connect in any way with your brand. Remember that you should evaluate both internal (your employees) and external (everyone else) perceptions of your brand. This isn’t an issue you can afford to ignore.

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