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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. It directly affects your ability to sell, to fundraise, to hire the best employees, and to grow.

Marketing 162
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A Google Docs interview with Richard Simms, co-founder of Tech Talent South

Jeff Hilimire

My name is Richard Simms and, I am a Cofounder of Tech Talent South. Right now, we run programs here in Atlanta (where we started the company) as well as in Raleigh, Charlotte, and Asheville, NC. Did you grow up thinking you’d be an entrepreneur? So Betsy is in Charlotte and you’re in Atlanta, correct? We already have!

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. We came up with our product name before our company name. The name had to be easily pronounceable, obviously spelled, and unambiguous.

Naming 95
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12 Tips To Leading Your Best Life (3/12)

Jeff Hilimire

But before we jump into it, make sure you saw my first two tips: #1 – Have a long-term focus #2 – Dream big, but start small (the 48in48 story) Storytime Once upon a time, in a land not-so-faraway, Raj Choudhury and I started a little web design business in the dorm room at UNC-Charlotte. We had to make this work.

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Kevin Durant Could Teach Businesses a Thing or Two

crowdSPRING Blog

Kevin Durant, former star of the Oklahoma City Thunder, announced that he would be leaving the city where he made his name to play for the Golden State Warriors, and people had some feelings about it. Charlotte wasn’t big enough for Alonzo Mourning and Larry Johnson. This is apparently a big deal to those who love basketball.