crowdSPRING Blog

JULY 19, 2018

The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Your brand story – as we’ve already mentioned – covers a lot more ground than just your company’s name, logo and tagline. Charlotte’s Web: Brand Perception. The Packaging.

Charlotte 61

Charlotte Design Ghana Web 61

crowdSPRING Blog

JULY 19, 2018

The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Your brand story – as we’ve already mentioned – covers a lot more ground than just your company’s name, logo and tagline. Charlotte’s Web: Brand Perception. The Packaging.

Charlotte 48

Charlotte Design Ghana Web 48

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. What is branding? This isn’t an issue you can afford to ignore. The basics.

Marketing 162

Marketing Charlotte Naming Design 162

Jeff Hilimire

JANUARY 29, 2018

And then this past weekend I was out in Snellville and realized I was about to drive past our first official office (the first “office” was our dorm room at UNC-Charlotte and our second “office” was my mother’s basement.) The original name of our company was NBN Designs. So I swung in and checked it out.

Charlotte 28

Charlotte Private Equity .Net Equity 28

Hearpreneur

MAY 24, 2018

How did you come up with your business name? When our founder first started the business, it was really all about paying for parking on your mobile phone rather than a meter, thus the name ‘Parkmobile’. During that time, we grew to $10 million in revenue and ended up raising a $40 million Series C from a big NYC private equity firm.

Mobile 54

Mobile North America Entrepreneur Charlotte 54