Duct Tape Marketing
DECEMBER 1, 2022
And so I don't, I think that every company has a voice, and whether they choose to really lean into that or or not, I think is is up to them. But I am a big advocate for absolutely defining it and leaning into it. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products.
crowdSPRING Blog
JULY 19, 2018
The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Your brand story – as we’ve already mentioned – covers a lot more ground than just your company’s name, logo and tagline. Charlotte’s Web: Brand Perception. The Packaging.
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crowdSPRING Blog
JULY 19, 2018
The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Your brand story – as we’ve already mentioned – covers a lot more ground than just your company’s name, logo and tagline. Charlotte’s Web: Brand Perception. The Packaging.
crowdSPRING Blog
DECEMBER 13, 2018
Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. A simple but effective way to do this is to ask yourself, “would [persona name] do [action]?”.
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