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The unimportance of product names

37signals.com

Established 1999 in Chicago. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Apr 27 2010.

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. Her work has appeared in Entrepreneur, the Wall Street Journal, npr, Chicago Public Radio, and The Financial Times. That's Chicago Public Radio, isn't it? John Jantsch (01:22): Intro.