China Customer Development IRR Metrics 
Steve Blank
MARCH 4, 2014
Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, changing workforce, etc., They measure their success on metrics that reflect success in execution, and they reward execution. These metrics stack the deck against a company that wants to invest in long-term innovation.).
Steve Blank
JUNE 23, 2016
As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Filed under: Corporate Innovation , Customer Development.
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