How to create a profitable Freemium startup (spreadsheet model included!)
andrewchenblog.com
JANUARY 28, 2010
Do it right, and your conversion rates might be as high as 20%. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). Do it wrong, and your LTV gets very close to zero.
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