How to create a profitable Freemium startup (spreadsheet model included!)
andrewchenblog.com
JANUARY 28, 2010
Do it right, and your conversion rates might be as high as 20%. Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. How sensitive are retention numbers on lifetime value? Do it wrong, and your LTV gets very close to zero.
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