Churn Rate Cost Hockey Stick Search 
Up and Running
AUGUST 21, 2014
It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You’re going to want to really think about how you’re going to drive traffic and what’s most cost effective. I mean think about your own search habits.
Up and Running
MARCH 11, 2015
This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. You want to make sure that you understand, does it cost $10 to get a customer? If you’re a physical brick and mortar store, what does it cost to get someone in the door? Where do you look?
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