Churn Rate, CPA and Reference

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Churn Rate

CPA

Reference

Why Making Something Customers Want Isn’t Enough

Software By Rob

JULY 21, 2011

If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. If you own an application with a recurring pricing model, you need to know your price point and churn rate for each of your plans in order to calculate your LTV.

CPA

CPA Churn Rate Customer Acquisition

How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

JANUARY 28, 2010

CPM/CPA/CPC) What do the intermediate metrics look like? Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV.

CPA

CPA Retention Viral Acquisition

StartUpRoar

Why Making Something Customers Want Isn’t Enough

How to create a profitable Freemium startup (spreadsheet model included!)

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