How to Craft (Or Pivot) Your Agency Value Proposition
ConversionXL
NOVEMBER 5, 2020
Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Conduct client development interviews. Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long.
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