ReadWriteStart

MARCH 3, 2021

Limited brand equity. The trick is to give your customers a reason to refer your brand to others. If your customer churn rate is too high , it will render your customer acquisition practically useless; every new customer will just be replacing an old customer who left. Because people already know it.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Up and Running

MAY 1, 2014

Your prices need to match up with consumer demand and expectations. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. For example, if you don’t have a proven demand for a new product, you are making an assumption that people will want what you are building.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

maplebutter.com

JANUARY 8, 2013

Your existing customers are you best source of referals – just ask. Ideally you can pay them based + equity so that you’ll get their attention and focus on the project. Then decide if you can build more value on either end of that process to demand a higher premium. What is the success rate for first time entrepreneurs?

Technical Review 44

Technical Review Startup Cofounder Software Review 44