Churn Rate Distribution Equity Retention 
ReadWriteStart
AUGUST 26, 2022
But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? You can break that down into the inverse of that churn. You know, a lot of times, what we hear is: “Hey, what does the company do is $5 billion of equity value is $10 billion.”
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Ideally you can pay them based + equity so that you’ll get their attention and focus on the project. It all depends on where you’re at. Here’s my high-level approach for startups.
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