5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. 15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. It’s easy for marketers to dismiss data when there’s a perception of inaccuracy.
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