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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Add more content.

SEO 28
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Example: “Do you know what a good night’s sleep costs you? Dooley developed the Persuasion Slide model to help market to the whole brain. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Basically, think critically.