5 Insights from Every Speaker of ConversionXL Live 2016
ConversionXL
APRIL 6, 2016
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). This entire model is very close to the Lean Startup model. Increase LTV –> higher CPA. Increase virality –> decrease eCPA. What Instead? Hypothesis.
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