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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Growth hacking came from Silicon Valley, where people do not trust marketers. Increase LTV –> higher CPA. No great company was ever built on the back of a listicle.